Thriving in 24/7: Six Strategies for Taming the New World of Work

THRIVING IN 24/7

Six Strategies for Taming the New World of Work

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Published: Aug, 2001
ISBN: 0684873036

cover of "Thriving in 24/7" by Sally Helgesen

Thriving in 24/7 takes as its starting point the fact that today’s 24/7 environment has transformed the rules of work.

Cheap, fast, and portable networked technologies give us a huge amount of freedom. But they’ve also invaded our private spaces and intensified the demands upon our time. This requires us to set our own boundaries. And to keep adjusting them as circumstances evolve.

Few of us understand how to do this. And so we struggle to work harder, faster, and smarter. We discipline ourselves not to waste our moments. And we multi-task in hopes of keeping up. Yet our heroic efforts often have the effect of robbing us of spontaneity and joy. Even pleasures that should refresh us feel like items on an endless to-do list that threatens to swallow us up.

This book offers a path forward by identifying strategies suited to our new world of work.

These include:

  • Starting at your core. Confront your personal history. Locate your inner voice. Get comfortable in the neutral zone. Take inventory on a regular basis
  • Incorporating the principle of zigzag. Think in terms of projects, engagements, and gigs. Plan to keep learning all your life. Defining what you mean by loyalty. internalizing optimism
  • Creating your own work (even if you stay in your job). Articulate your value. Integrating your passions. Identify your personal market. Run your own shop. Target multiple centers of gravity
  • Building a strong web of inclusion. Go deep fast. Understand the strength of weak ties. Grab and share the spotlight. Master the art of looking people up.
  • Branding yourself unforgettably. Be highly intentional about your practices, materials, design, and the symbols you use.
  • Integrating renewal into your every day. Connect with timeless rhythms. Identify the true sources of your joy. Practicing on-the-spot awareness. Cultivate the elements of Slow.

Praise for Thriving in 24/7

“The changes that engulf the world have morphed into a perfect storm. Alas, there are no perfect answers for staying on course. Yet with Thriving in 24/7, Sally has given us a profoundly original and eminently useful map for navigating new territory. From cover to cover, this is a remarkable book.”

— Tom Peters, author, The Brand You 50


“Sally offers realistic strategies and proven principles that will not only help people find more time, but also teach them to spend it on what matters most.”

— Stephen Covey, author, The Seven Habits of Highly Effective People


“In an age of rampant confusion, choice, and complexity, Sally has written an immensely reassuring guide. As always, her advice is spot-on and absolutely practical. I loved it.”

— Nancy K Austin, co-author, A Passion for Excellence


“Explaining how to function in the 24/7 world of work is an enormous challenge. Sally has written a clear and directive book on how to do just that while still living the good life. It’s filled with excellent recommendations, some of which I’m instituting right now.”

— Joel Barker, author, Paradigms


“Compelling and original. Sally’s new book is filled with insights about how we can flourish in today’s demanding environment. In the process, she redefines the notion of 24/7, showing that it’s not just about work being invasive, it’s about how we choose to live a life that matters.”

— Susan Willets Bird, founder, Women.future

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